Privacy policy

What information Alt C collects, why, who we share it with, and the choices you have.

This policy explains how ALT C TECHNOLOGY PTY LTD (ABN 20 702 827 594), of New South Wales, Australia ("Alt C", "we", "us") handles personal information when you use the Alt C apps, the altc.tv website, Alt C accounts and Alt C licences. We follow the Australian Privacy Principles in the Privacy Act 1988 (Cth), and, where it applies to you, the EU and UK General Data Protection Regulation.

The short version

The Alt C apps contain no advertising, analytics or tracking.
Your media, libraries and watch history stay on your device and your own media server. We never receive them.
If you buy a licence or create an Alt C account, we keep the minimum needed to run it: your email, your licences and the devices using them.
Card details are handled by our payment provider or the app store, never by us.
We don't sell personal information.

The Alt C apps

Alt C is a player for media you already have. The apps connect directly to the media servers and other sources you choose to add, such as your own Jellyfin server. Playback never goes through anything of ours.

Stored on your device only: the addresses of the servers and sources you add, sign-in tokens for them (in the device's secure storage: the Apple Keychain or the Android Keystore; on Steam Frame and Steam Deck, files in the app's own data folder that only your user account can read), cached library information and artwork, downloads, playback positions and your settings. Deleting the app deletes this.

Sent to services you add: to sign in and play, the apps send those services what they need, such as your sign-in details, a device name and identifier, and playback progress. Those services are run by you or by their provider, and their own privacy policies apply.

Device permissions, asked for only when a feature needs them:

Permission	Used for
Local network	Finding and connecting to servers on your network
Notifications	Download and playback controls
Background playback	Continuing audio and downloads when the app is in the background
Head tracking (XR headsets)	Positioning the player in space

Support logs. The apps keep a short diagnostic log on your device to help with playback problems, with titles, server addresses and identifiers replaced by anonymous tokens. It leaves your device only if you choose to share it with us, for example by email.

Trailers. Trailer links may open YouTube.

Updates (Steam Frame and Steam Deck). When installed from altc.tv, the app checks dl.altc.tv for a new version once when it starts, and whenever you ask in Settings. The check is an ordinary download request: like any web request it carries your IP address, and nothing about you or your library. The download host keeps standard server logs, as described under The website.

Alt C accounts and licences

When you create an Alt C account, buy a licence or activate a device, we collect:

Account details: your email address and the sign-in methods you add (such as passkeys). We don't use passwords.
Licences: what you bought, when, its status and expiry, and the seats it includes.
Devices: a name, the platform (for example iPhone or Quest), a cryptographic key fingerprint generated on the device, the licence it uses, and when it last checked in. When a device activates or renews, we record its IP address and the result of the platform's app-integrity check (Apple App Attest, Google Play Integrity, or the Meta or Steam equivalent), to stop fraud.
Invites: when you give a device to someone, the invite code, its status and the device that used it. We don't need the recipient's name or email.

We use this to provide and secure your licences, to let you manage them in your account, to prevent fraud and misuse, and to contact you about your account (for example, a new device sign-in or a renewal).

Payments

On altc.tv, payments are processed by Stripe. Where Stripe's Managed Payments service is used, the purchase is sold through Link (a Stripe service) as merchant of record, and Stripe's and Link's privacy policies apply to the payment. We receive your name, email, country, what you bought and the payment status. We never receive your full card number.

In an app store (Apple App Store, Google Play, Meta Horizon Store or Steam), the store handles payment under its own privacy policy. We receive a transaction identifier and the purchase status so we can honour it, and, if you link the purchase to an Alt C account, we connect the two.

The website

altc.tv uses no analytics or advertising cookies. Our hosting provider records standard server logs (such as IP address, browser and pages requested) for security and reliability. If you sign in, we set a cookie that keeps you signed in; it is necessary for the site to work. We may use Cloudflare Turnstile to block automated sign-ups, which processes limited device information to tell people and bots apart.

Email

We email you about your account, licences, purchases and security. We'll send news or offers only if you opt in, and every such email lets you unsubscribe.

Only service providers that help us run Alt C, under contracts that limit how they use it:

Provider	What for
Stripe and Link	Website payments, tax and fraud prevention
Keygen	Licence and device records, and signing device licences
Vercel	Website hosting
Cloudflare	Domain and bot protection
Google (Google Workspace)	Our email, including support requests
Postmark	Sending sign-in links, security alerts and account emails
Apple, Google, Meta, Valve	Confirming purchases made in their stores

We also disclose information where the law requires it, or to protect our rights or users' safety.

Information sent overseas

Our providers store and process information outside Australia, mainly in the United States and the European Union. We take reasonable steps to make sure they protect it to a standard consistent with the Australian Privacy Principles.

How long we keep it

Account and licence records are kept while your account is open. When you delete your account, we delete or anonymise its personal information within 30 days, except records we must keep by law, such as tax and transaction records, kept for seven years. Server logs are kept for up to 30 days.

Security

Licences are signed cryptographically and tied to a key held in your device's secure hardware. Accounts use passkeys or single-use email links rather than passwords. Our systems use encryption in transit and at rest, and access is limited and protected with multi-factor authentication. No system is perfectly secure; if a breach is likely to cause you serious harm, we'll tell you and the Office of the Australian Information Commissioner, as the law requires.

Your choices and rights

You can:

see and correct your account details in your account;
ask for a copy of the personal information we hold about you;
delete your account in your account settings, or by emailing us;
opt out of marketing email at any time.

If you are in the EU or UK, you also have rights to restrict or object to processing and to data portability; we rely on performing our contract with you, our legitimate interests in securing the service, and legal obligations. To exercise any right, email legal@altc.tv; we'll respond within 30 days.